About Us

OUR STORY

Hi! We are Alicia and Suzy, owners of Velvet Bridal. In 2007, Suzy opened her first bridal boutique, Unique Boutique & Bridal, bringing her passion for glitter and tulle to rural Midwest brides. Thinking it was time to retire, she passed the baton and moved to the Sunshine State. During this time, Alicia was living her bridal boutique dreams on the East Coast. As life and circumstance love a good surprise, the Unique Boutique & Bridal baton made its return to Suzy. Ready for a fresh start, a new location, and a new image, Velvet Bridal was born, and a mother and daughter became business partners.

Welcome to Velvet Bridal. A safe place for all brides, where each bride becomes part of the family and Velvet Brides unite to support each other.

The Heart Behind the Dresses

Velvet Bridal is more than a boutique—it’s a story.

We believe every gown carries a legacy, and every bride deserves to be seen, heard, and celebrated. That’s why we launched The Wedding Wanderer, a storytelling project by Alicia Gabriel that honors the love, transformation, and truth behind every "yes."

In the first feature, Alicia sits down with co-owner Suzy Zeller to reflect on their journey as mother-daughter bridal partners—and what it means to help women step into the most symbolic dress of their lives.

Read the article

Listen to the conversation

Mission

At Velvet Bridal, our mission is to create a haven where every bride—every body, every budget—feels celebrated. Through a thoughtfully curated collection of breathtaking gowns and a shopping experience infused with heart and magic, we strive to make every moment unforgettable, so each bride feels like the star of her own love story.

Our Guiding Beliefs

Celebration of Every Bride

We believe every bride deserves to feel extraordinary, no matter their budget, size, or vision.

Genuine Connection

Your story matters, and we’re here to make your journey as magical as your big day.

Dreams Realized

From the moment you step through our doors to the day you say “I do,” we’re committed to making your bridal dreams come true.